Resellers are businesses that purchase the IT applications from the vendor and then resell it to their customers. They act as intermediaries between the vendor and the end-user, providing additional value-added services and support. Resellers' responsibilities include:
- Purchasing the IT application website from the vendor
- Customizing and branding the website to meet their customers needs
- Providing technical support and customer service to their customers
- Marketing and selling the website to their target audience
